Emirates A380 ‘Exaggerate’
To celebrate the new Emirates A380 Superjumbo, we created a set of
ads that championed the aircraft's unique feature, onboard showers. Our
insight was that they sound too good to be true. This led to an idea
based upon the universal truth that people love to embellish their
travel stories.
The campaign comprises three interactive video ads, for each of
which we shot a character recounting a travel story. The user can
choose which level of exaggeration they want to play within the ad:
‘SOME’, ‘NONE’ or ‘WILD’. The twist is that the part about the shower
always stays the same, as it needs no exaggeration.
