Brief
Emirates launched a route between Dubai and L.A, the home of movies.

Solution
To celebrate the new route, we shot the short movie 'The Exposure of Tom King' in L.A, with no people in it whatsoever. People from around the world auditioned for a role via webcam.

Avy Kaufman, Hollywood casting director, (Brokeback Mountain, Sixth Sense) selected the cast, who were then composited into the original L.A. movie. The final movie has a global cast, acting via webcam in the same scenes, but who have never met.

The movie premiered on 7th November, 20:00hrs in L.A. and was streamed to www.theexposureoftomking.com