With all advertising disciplines rapidly converging and the age of the ‘full-service agency’ already behind us here is another reminder of the power of a versatile approach to staffing.

Week1: Why recruit an exec when you can get a buy-one-get-one-free sound engineering deprtment complete with silver sequinned disco covers band.

Introducing Marysia Collins……

“Music this bad doesn’t happen by accident. As it turns out, the most hated song in the world is also the most designed song in the world.”

Explanation here

scientifically designed worst possible song

The thing is, its WAY better than the most wanted song.

This was an entry into the student section of the Clios, whilst that Picasso light image has been flogged to death, this is pretty impressive, and is a lot better than tons of the professional work entered.

maybe we should track them down?

watch here

This was an entry into the Clios Viral section, it is your classic TV ad that couldn’t run on TV.

Formulaic, but still quite funny

watch

It’s here for a week if anyone’s interested. He’s the grumpy looking one in the photo. I think his bit starts about half way through.

This certainly got me hooked…and it makes you want to read, so really does the job.http://wetellstories.co.uk/stories/week1/

here

check out the synopsis on the nytimes
and watch the full video over here

I love her inoccent sense of freedom in creativity.