this would be the right strategy for recruitment.

creativity-online.com/work/view?seed=349ffa2b

Nintendo have done a page take over on YouTube. It’s well done and YouTube is a good choice of site. Check out the comments on Digg though, they love it.

(reminds me of something very similar we did on AOL about, oh AGES ago, but I probably shouldn’t mention it)

www.youtube.com/watch?v=7NJvgT60-mk&feature=related

wish you were here

We knew this, but its great that our friends at Starcom have done research into this and we can qoute a respectable media agency rather then some creative agency people….

Starcom, Tacoda and comScore’s “Natural Born Clickers” findings suggest “the click is dead” as go-to measurement of effectiveness for brand-building display advertising campaign

“Further preliminary Starcom data suggests no correlation between display ad clicks and brand metrics, and show no connection between measured attitude towards a brand and the number of times an ad for that brand was clicked. The research presentation suggests that when digital campaigns have a branding objective, optimizing for high click rates does not necessarily improve campaign performance.”

www.smvgroup.com/news_popup_flash.asp?pr=1643