8 million views can’t be wrong!! – Check out the Christian Bale remix afterwards…

this ad stopped me in my tracks, it was on the back page of the New Yorker. I am trying to de construct why I ended up studying it so. Maybe it is the imagined story of what has unfolded for Danny DeVito to end up pursuing a career in Limoncello production or the instrument (a cello?) he has in the shot or just his stupid little mug, it baffles and entices me in equal measure. I have yet to go to the website, maybe I am happy with the mystery of it all.

Saw this on Scamp blog Funny and neat idea.

Go to their site once you’ve watched it.

Seems like the video player is broken. Try this.