Here’s an experiment where they’ve managed to get A LOT of particles moving around in the flash player. What this means is graphics, lots of fast graphics.

It’s using a combination of Pixel Bender (Adobe’s 2d graphics engine) and Alchemy (which lets you compile C and C++ code for the flash player.

see it here

how-is-the-internet-changing-advertising-1998

Great site, archiving some of cinema’s classic opening title sequences. It reminds me just how beautiful the titles are for films such as Raging bull. Good stuff!

I was recently thinking about a couple of albums I have bought – ( well listened to for free on Spotify ) by U2 and Pete Doherty.

If I think of Bono or Doherty it really does jeopodise my liking of their music – I have liked Doherty’s music from the beginning, but him? What a prize nob! If I hear him speak – or see him in the paper it really makes me question or even feel embarrased about admitting to liking his music.

Don’t even get me started on that half pint of Guinness Bono.

Then it occured to me that all of todays artists are probably told by their marketeers that they need to take advantage of all the new media that is out there. They can really connect with their audience on a more personal level…

And it made me remember an old friend of my Dads Raymond Froggat a country and western singer but you would not of heard of him.

The reason why you have not heard of him? Well he mounted a social media campaign back in the 60’s which probably ruined his career (if you judge it on fame and fortune).

That social media campaign was simply this: after a gig he would then go to the bar and chat, laugh and drink with the audience he had just played to. He would be like one of their mates, he always did this. he was just Ray. Completely accessible completely social.

My Dad (not a marketer by trade) told him he shouldn’t do that, he had to build some mystique – you did not see Johnny Cash, Kenny Roger, Elvis etc fraternising with the proletariat.

They created STAR quality. They acted like stars – they let our illusions of them build up and dared not to have a pint with the crowd in fear of obliteraring that illusion – “He’s just one of us, one of the lads”.

Froggy as he was known worked with the best but never made it massive.

Isn’t the best social strategy sometimes not social at all?