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Future stuff

Granted I haven’t actually read the book this article reviews, but I have heard loads about this subject.

Ever since Nike+ all you hear from most digital creative directors is that we need to invent — develop the PRODUCTS not the advertising.

It is one answer, but not the answer.

This article I think makes some good points on that as a whole, regardless if you have read that book.

http://www.latimes.com/business/la-fi-ct-neil3-2009nov03,0,203406.column

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This entry was posted on Tuesday, November 3rd, 2009 at 2:17 pm and is filed under advertising. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

One Response to “Future stuff”

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