Uncharted is a big budget “shooter” console game, and they’re doing a peculiar promo with Subway...
Go into Subway, get a code with your drink, use the code to get the new multiplayer feature a month early -complete with Subway branded custom game items and actions. See the TV ad.
Picture Subway employees with automatic rifles who taunt you by making the hand gesture for a Foot Long Sub right after they take you out.
Really freaking weird.