THE WORLD'S LONGEST AD

Brief
In November 2007, Emirates launched a new route from Dubai to Sao Paulo – the first time any carrier had flown direct from the Middle East to South America. Our brief was to communicate this to business and leisure travelers around the world.

Solution
The campaign is to announce Emirates new nonstop flight from Dubai to Sao Paulo (it used to take 31 hours). The idea is simple, Fernando talks about how great Brazil is nonstop for 14 hours and 40 minutes, the time of the new flight. It was done in one take, without any breaks, cuts or edits and is currently under review with the Guinness Book of Records for the longest advert ever.