WRITTEN, PRODUCED AND TRAFFICKED IN 24 HOURS

Synopsis

Big Brother is a popular betting draw for the British middle classes. We developed a tactical campaign featuring that week’s nominees to run in the build up to the Friday night eviction show.

The overall campaign idea involved a man performing a series of homemade bets that are related to the Big Brother show and its contestants, all the ads were created in 24hours.

Tuesday 9pm - Nominations announced

Wednesday 8am – Ad written and signed off

Wednesday 12pm – Shoot ad

Wednesday 2pm – Edited

Wednesday 6pm – Trafficked

Roll over the MAGIC book for a surprise!