Ten friends. Four challenges. Most views on YouTube wins.
Bacardi Ten4 was a competition that set ten friends the task of filming videos in response to four video challenges. Each week, a new challenge was announced – teams had to grab their video camera, film their response, upload it to YouTube, and then submit it to Bacardi Ten4. From then on, only one thing mattered: the number of YouTube views.
Take a look at the site (no longer live) by clicking here.
