Dr Pepper Status Takeover
The more someone played and the higher the level of embarrassment they selected, the better chance they had of winning the weekly £1000.
Updates were sent out at random from a bank of hundreds, and ranged from the Mildly Embarrassing ("Lost my special blankie. How will I go sleepies?") to the Properly Embarrassing ("... used the cardboard bit of the bog roll. Not nice.").
We all know how it ended, needless to say, we're now the safest pair of hands in the business.