There are more than enough travel apps out there. Some are very good, providing access to great editorial. Our job was to, in a short time, come up with something that gave travellers a bit of fun.
Who knew fun would be so hard to make, and get approved by Steve Jobs.
But eventually it did, and although we never imagined it would be used to really help with communication (it wasn't), it did prove to be a good ice breaker with the locals.