The Most Refreshing Pint
Strongbow
Every time someone hit the 'refresh' button in their browser the pint of Strongbow went down by one sip. The pint had 1 million sips, as it went down it revealed prizes.
The pint was drained in two weeks, it was filled up again, and drained twice as fast.
Just doing our bit to slow UK productivity in these dour economic times.