Virgin Bets
Virgin Casino
Speed in production can be a good thing. You can't over think it. The original idea took a while to write, but once it was sold in, well it had to happen at a certain pace. Davina waits for no man.
Allowing people this amount of interactivity just when they wanted it, during evictions, meant Virgin stole a march on the usual crap betting ads we all see splurged over the internet. Hats off to Virgin for going with it.