Virgin Games
Virgin Casino
Casino ads online are one of the worst offences to advertising this side of Michael Winner.
Therefore, for Virgin, they were great competition. How do you stand out? By not having flashing images of money, dice, shiny happy (in severe debt) people, and by deleting the words WIN NOW, CLICK HERE, CLICK HERE, WIN WIN WIN, NOW NOW NOW NOW!!!!!!!!!!!
Instead we played off this usual language. We used the comedy troupe 'The Dutch Elm Conservatoire' to give the ads their personality and Virgin tone.